How to play.
So you launched the game, nothing is happening and you don’t know what to do? Here’s a quick tutorial.
To the left of your building, icons for the agency bank account, email and calendar will appear. However, don’t expect much activity if there are no employees at the agency.
Swipe to view the different floors of the building. While each floor has been reserved for your agency, you only pay rent on floors that are occupied. Each floor has been reserved for a specific department, which appears to the right of the building. Below the name of the department, the control panel appears.
Tapping the employee icon displays the number of employees in this department and the current salary for all department employees, as well as a gauge for determining workload. This is useful for determining how many employees should be hired for this department. This is also where you can hire new employees for this team.
To begin, swipe through your building and hire an employee for each of the departments: Account service, Creative, Research, Media and Technology. Things will be pretty quiet until you hire an Accounts team: They are responsible for finding clients for your agency. The more people you have in your Accounts department, the more frequent you will be invited to pitch projects.
The Accounts team is responsible for finding new clients and keeping them happy.
The Creative team is responsible for print, billboard and branding projects.
The Research team will handle focus groups and other research.
The Tech team build web sites, mobile apps and other tech projects.
The Media team do television and radio work.
(1) Swipe, (2) hire, (3) watch your calendar.
What’s a retainer?
Relax, there are no orthodonic proceedures in the game. Once you’ve completed a project (or possibly two) for a new client, they may decide to hire you. In the event this happens, the client will pay a monthly retainer fee, and projects will be assigned to your agency automatically.
Why was I fired?
Probably because you were up to no good! If your employees are overworked or underpaid, clients take notice.
What is all this stuff flying around?
Creative types bore easily, so if there isn’t much work to do, or they are unhappy, they might throw objects out the window just for the simple joy of watching it hit the street. The hypothetical city will fine you for littering (the fine is not hypothetical, so catch objects before it’s too late).
If you retain a robotics client, you might be asked to test some of their new models. If you mistakenly tap one, it might explode. As will your relationship with the client.