Identity

This is not going to be a flowery story about brand identity.

This game originated as a reimagining of a previous game. The previous game was an advertising agency simulator. Not a lot of people understood – or cared to understand – the inner workings of the advertising industry. White-collar jobs aren’t exactly blissful escapism.

Literal escapism – travel – was the right path, and in the spirit of prior tower games, a hotel made the most sense. Which brings us to the not-flowery part:

The game needed a simple five-letter name: “hotel.”

Owning a simple five-letter word, especially a fairly common word, is practically impossible (unless you’re a certain computer company).

A l33t solution was eventually adopted: HOT37.

The Typeface

After designing the neon signage for the game, Adopting the typeface in the UI made sense as well.

One thing lead to another, and a weird typeface was born (download it here).

Continue reading: Inspiration


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Privacy is important

This app does not collect personal information of any kind, period. No third-party libraries or services have been added to this application.

Software should work! If you notice any bugs, have any questions, suggestions or feedback, please send an e-mail to hello@MOTORCYCL3.com